As businesses worldwide face a growing shortage of digital marketing professionals, Mykola Lukashuk, founder of Marketing Link, shares how AI and structured training programs are solving this challenge.
Why the Shortage Exists
Marketing specialists are in high demand, but training new talent takes time. According to AMA research, digital marketing is one of the fastest-growing industries, yet educational programs struggle to keep pace with market needs.
"Many businesses don’t realize the time required to train a marketer effectively. It’s not just about learning tools—it’s about understanding strategy, analytics, and creativity," Lukashuk explains.
AI’s Role in Bridging the Gap
To address this issue, AI-driven solutions like Yakiv Ads have emerged, automating repetitive marketing tasks while allowing professionals to focus on strategy and creativity.
"Automation doesn’t replace marketers—it enhances their capabilities. AI handles the heavy lifting, but human expertise is needed to guide strategy and innovation," international marketing expert Mykola Lukashuk (Nick Lukashuk) says.
Training the Next Generation
Lukashuk’s training initiatives have already equipped hundreds of specialists with the skills needed to excel in digital marketing. His programs combine practical experience with AI-assisted learning to accelerate skill development.
"We’ve designed a system where new marketers gain hands-on experience while leveraging AI-driven insights. This hybrid approach is the future of marketing education," he adds.
The Path Forward
To stay ahead in digital marketing, businesses should:
- Invest in AI-powered marketing tools
- Focus on structured, real-world training programs
- Combine automation with human-driven creativity
"The future of marketing isn’t about replacing people with AI—it’s about empowering specialists with the right tools to maximize efficiency and creativity," Lukashuk concludes.
